I design complex, AI‑powered web and mobile apps.
9+ years designing web and mobile products, from data-heavy dashboards and enterprise platforms to consumer apps, the last 5 focused on AI. I take on contracts and long-term roles alike, and own the design end to end next to PMs and engineers.
Selected work
Two web apps and two mobile apps: an AI learning platform, a B2B retail platform and two iOS apps I took from idea to clickable prototype.
Product Design for an AI Math Learning Platform Used Across 160 Schools
An AI math platform used by tens of thousands of students across Lithuania, with a live backlog and no fixed scope — problems had to be solved as they appeared.
Worked across the full product — student, teacher and admin flows, adaptive testing, a research experiment with Kaunas University of Technology, and a broader UX restructure.
Continuous design means problems get fixed as they appear instead of piling up into a full redesign. The platform has been internationally recognised and is expanding beyond Lithuania.
Redesigning B2B Platform Connecting Brands with Retailers
Four user types with different jobs in one product, a direction that kept shifting as the team learned the market, and two competing component libraries.
Redesigned the platform twice across four user types and built the design system from scratch as the lead designer on the account, working with one junior designer for almost a year and solo for the rest.
The product went from feeling unfinished in sales demos to holding its own against well-funded competitors, and the design system let engineering ship faster and more consistently.
Designing a Goal-Setting App Where Friends Keep You on Track
People rarely fail at goals for lack of a plan. They drop off around week three, and reminders are easy to swipe away. The founder wanted a goal app where other people, not the app, keep you going.
A market review, informal conversations, proto-personas, a journey map, low-fi tests, a visual system and a clickable iOS prototype, as the only designer working directly with the founder.
A clickable iOS prototype with 39 screens across seven flows, a small design system, handoff notes and a test plan. The founder took it into investor and early-user conversations.
Designing a Swim Coaching App Proof of Concept in Two Weeks
An early-stage startup needed a convincing proof of concept to raise funds, in two weeks. Swimmers want structure, but the apps they use track plenty of numbers and explain almost none of them.
Interviewed swimmers, tested the top five swimming apps, built three personas and designed the full iPhone and Apple Watch product, then reviewed it against the research before the handoff.
Delivered in two weeks: 55 screens covering onboarding, workouts, training plans, fair challenges, open water safety and the watch, plus the settings, error and empty states. The client took it into their fundraising.
What teammates say
Founders, engineering leads and product owners. 13 testimonials, all five stars.
"Gytis is a highly talented and motivated product designer. We worked together for a year, collaborating on multiple projects during this time. Gytis consistently built visually stunning designs while also paying attention to the user experience. His attention to detail and intuitive designs resonated positively with our clients. He was open to feedback and incorporated it into his designs rapidly, which helped us to refine our product experience."
Gytis is deeply professional, dependable, and a real pleasure to work with. I've been working with him as product owner while he leads our UX/UI design, and I've always been able to trust Gytis completely. He finds a way to approach uncertain work analytically and thoroughly, and helps answer the questions we hadn't yet thought to ask. He is a pro at taking the often chaotic, undefined input and getting back to us with results that are logical, structured, and well-argued. I would gladly recommend Gytis to anyone building new, unconventional solutions who needs a steady partner to help them move through the uncertainty with confidence.
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