To gain a deep understanding of Lifeplanner's users and their needs, we conducted user testing and interviews, refining user personas and mapping user journeys. We analyzed competitors and identified areas for improvement and differentiation.
This research formed the foundation for our design decisions and product development strategy.
Key design solutions include:
The implementation phase involved close collaboration with the development team to ensure the smooth integration of design solutions.
The results of the redesign were highly positive:
Overall, the project's outcomes were highly successful. Signups increased by 28%, indicating improved user acquisition and interest in the app. User satisfaction rose by 38%, highlighting the positive impact of the redesigned features on the user experience. The streamlined onboarding process resulted in a 20% faster onboarding time, reducing user friction and enhancing user adoption.
The redesigned Lifeplanner web app successfully addressed the challenges faced by users, resulting in the following outcomes:
The comprehensive redesign of Lifeplanner resulted in significant improvements in user acquisition, satisfaction, and overall user experience.
The streamlined onboarding process, file storage and sharing capabilities, legal document overview, and personalized security tips enhanced the value and utility of the app.
The collaboration between design and development teams ensured a seamless implementation of the design solutions, resulting in increased efficiency and faster product development.
The positive results achieved through this redesign project demonstrate the effectiveness of user-centered design principles and a collaborative approach to product development.
Lifeplanner is now positioned to provide users with a more intuitive and valuable experience, empowering them to remember, plan, and prepare for the future with ease.
"Gytis's team worked for my startup, Lifeplanner, for over a year focusing on product design, UX design and communication. Gytis's team is extremely professional in what they do. They dig into the core of our business, building a true understanding of it, its customers, competitors and stakeholders. They are also open-minded and likeable people- a true dream team who know when to lean back and listen and when to challenge. We are very satisfied with our collaboration and with Gytis's team's deliveries."