Through comprehensive research, we aimed to understand the needs and pain points of new investors. We conducted user interviews, analyzed user feedback, and studied industry trends. Key insights included the importance of simplicity, ease of use, and access to relevant investment information.
User-Centric Redesign: We prioritized the needs of new investors while ensuring the design also appealed to experienced investors. Our focus was on creating a user-centric investment page that facilitated ease of use for all.
Streamlined Information: By carefully reviewing each piece of information, we eliminated non-essential details and emphasized the numbers that help investors evaluate each project. This approach ensured that users could review, analyze, compare, and invest in projects without leaving the page, enhancing the overall user experience.
Enhanced Filters: We introduced new filters to provide users with more flexibility and quicker access to investment opportunities that match their interests. These filters simplified the search process and improved the efficiency of finding relevant projects.
Clear and Light Interface: The interface was redesigned to be clearer, lighter, and more focused on delivering only the most important information at the right moments. This design approach aimed to eliminate distractions and provide users with the essential data they needed during the investment evaluation process.
The implementation phase involved integrating the redesigned investment pages into the Evenfi platform.
Rigorous testing ensured the seamless performance of the new features.
The results were highly positive:Improved User Experience:
The redesigned investment pages on Evenfi's crowdlending platform addressed the challenges faced by new investors, providing them with an enhanced experience. The key features of the solution include:
Through our user-centric design approach, the redesign of Evenfi's investment pages successfully addressed the challenges faced by new investors. The enhanced layout, simplified information, and improved filters empowered users to make informed investment decisions with ease. The implementation of these design solutions resulted in improved user experience, increased efficiency, and enhanced revenue generation for Evenfi's crowdlending platform. The collaboration between design and investment expertise set a new benchmark in providing a seamless and empowering experience for investors on the Evenfi platform. The combination of user-centric design principles, efficient layout improvements, and personalized filters created a platform that caters to both new and experienced investors.
It was an absolute pleasure working with the Gytis Mark team on our web and mobile application analysis and design. The team displayed great talents in the user experience field while they worked with us. It's not just their technical skills that impress me, however. It is also their amazingly positive attitude that made it a joy to work together. I recommend working with the Gytis Mark team without any doubt.