Peer-to-Peer Crowdlending Platform

Evenfi is a peer-to-peer crowdlending platform connecting businesses with lenders looking for excellent investment opportunities.

Client:
Evenfi
Industry:
Web app
FinTech
B2C
Peer-to-Peer Crowdlending Platform

Intro

Our team worked with Evenfi, a peer-to-peer crowdlending platform that connects businesses with lenders seeking excellent investment opportunities. Our primary goal was to empower new investors by providing them with a seamless and user-friendly experience for making their first investment. We focused on redesigning the investment pages to maximize revenue and user satisfaction.

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Peer-to-Peer Crowdlending Platform

Problems

  • New Investor Empowerment: New investors lacked guidance and felt overwhelmed when making their first investment on the Evenfi platform.
  • Layout Inefficiencies: The existing investment pages did not effectively utilize the available space, limiting the display of crucial investment opportunities.
  • Information Overload: Users were bombarded with excessive information, making it challenging to evaluate and compare investment projects

Research and analysis

Through comprehensive research, we aimed to understand the needs and pain points of new investors. We conducted user interviews, analyzed user feedback, and studied industry trends. Key insights included the importance of simplicity, ease of use, and access to relevant investment information.

Design process

User-Centric Redesign: We prioritized the needs of new investors while ensuring the design also appealed to experienced investors. Our focus was on creating a user-centric investment page that facilitated ease of use for all.

Streamlined Information: By carefully reviewing each piece of information, we eliminated non-essential details and emphasized the numbers that help investors evaluate each project. This approach ensured that users could review, analyze, compare, and invest in projects without leaving the page, enhancing the overall user experience.

Enhanced Filters: We introduced new filters to provide users with more flexibility and quicker access to investment opportunities that match their interests. These filters simplified the search process and improved the efficiency of finding relevant projects.

Clear and Light Interface: The interface was redesigned to be clearer, lighter, and more focused on delivering only the most important information at the right moments. This design approach aimed to eliminate distractions and provide users with the essential data they needed during the investment evaluation process.

Implementation and results

The implementation phase involved integrating the redesigned investment pages into the Evenfi platform.

Rigorous testing ensured the seamless performance of the new features.

The results were highly positive:Improved User Experience:

  • New investors felt more confident and empowered throughout the investment process, leading to increased user satisfaction.
  • Increased Efficiency: The streamlined design and enhanced filters enabled users to find and evaluate investment opportunities faster, saving time and improving overall efficiency.
  • Enhanced Revenue Generation: The improved layout and simplified information presentation contributed to increased investments, resulting in higher revenue for Evenfi.
Peer-to-Peer Crowdlending Platform

Solution

The redesigned investment pages on Evenfi's crowdlending platform addressed the challenges faced by new investors, providing them with an enhanced experience. The key features of the solution include:

  • Empowering New Investors: The user-friendly design and guidance provided throughout the investment process empowered new investors to confidently make their first investment.
  • Efficient Layout: The improved layout effectively utilized available space, displaying more investment opportunities and increasing the chances of finding suitable projects.
  • Simplified Information: By focusing on essential investment details, users can now easily evaluate and compare projects without feeling overwhelmed by excessive information.
  • Enhanced Filters: The introduction of new filters allowed users to personalize their investment search, enabling them to find projects that align with their interests and goals more efficiently.

Conlusion

Through our user-centric design approach, the redesign of Evenfi's investment pages successfully addressed the challenges faced by new investors. The enhanced layout, simplified information, and improved filters empowered users to make informed investment decisions with ease. The implementation of these design solutions resulted in improved user experience, increased efficiency, and enhanced revenue generation for Evenfi's crowdlending platform. The collaboration between design and investment expertise set a new benchmark in providing a seamless and empowering experience for investors on the Evenfi platform. The combination of user-centric design principles, efficient layout improvements, and personalized filters created a platform that caters to both new and experienced investors.

Diego Dal Cero - CEO of Evenfi

It was an absolute pleasure working with the Gytis on our web and mobile application analysis and design. He displayed great talents in the user experience field while they worked with us. It's not just his technical skills that impress me, however. It is also their amazingly positive attitude that made it a joy to work together. I recommend working with the Gytis without any doubt.

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