How to Make Your UX Portfolio Stand Out: Insights from a Seasoned Product Designer

May 29, 2024
Career Development
Product Design

How to Make Your UX Portfolio Stand Out: Insights from a Seasoned Product Designer

Hi there! My name is Gytis, and I’ve been a product designer for several years. Over the course of my career, I’ve had the privilege of leading multiple design teams, hiring numerous UX designers, and reviewing over a hundred UX portfolios. Today, I want to share some of the valuable lessons I’ve learned in my role as a hiring manager. These insights can help you create a UX portfolio that truly stands out. Let's dive in!

1. Make Your Portfolio Unique

One of the first things that can set your portfolio apart is an interesting and unique loading screen. This immediately signals to recruiters and hiring managers that your portfolio isn’t just another template-driven project. Consider incorporating elements that reflect your personality and creativity, such as a custom cursor or an engaging introduction page.

Tip: First impressions count, so make sure your portfolio is memorable from the get-go.

2. Personalize Your Introduction

Your introduction is your chance to shine. Go beyond the basics of who you are. Share personal stories and experiences that have shaped your career. For instance, mentioning that you’ve lived in multiple cities across different continents can provide a unique perspective on how you approach design. Highlight your dreams, goals, and what drives you.

Tip: A well-crafted introduction can pique interest and make recruiters eager to learn more about you.

3. Showcase Your Projects Effectively

When it comes to showcasing your projects, remember that quality trumps quantity. Select unique and niche projects that demonstrate your versatility and creativity. For example, a project aimed at empowering pregnancy with information is likely to be more intriguing than another social media app.

Tip: Focus on the quality and uniqueness of your projects to leave a lasting impression.

4. Highlight Key Learnings

Include a reflections section in your project descriptions. Share what you learned, what you would do differently, and how these insights will inform your future work. This shows your ability to learn from experiences and demonstrates a growth mindset.

Tip: It's not just about the final product, but also about your journey and continuous improvement.

5. Simplify and Clarify

When presenting your work, keep it concise and to the point. Use bullet points for key insights and findings. Avoid overwhelming paragraphs and ensure that your main messages are clear and easy to digest.

Tip: Clarity and simplicity are crucial in making your portfolio engaging and accessible.

6. Show Your Decision-Making Process

In your portfolio, don’t just showcase the final designs. Include your decision-making process and the rationale behind your choices. This could be the research methods you used, why you created specific user personas, or how you iterated on your designs based on feedback.

Tip: Providing context helps recruiters understand your thought process and problem-solving skills.

7. Engage with Visuals

Use storyboards, prototypes, and high-fidelity designs effectively. For instance, a video or detailed screenshots of your prototype can be more inclusive and engaging than just a Figma link. Ensure your visuals are clear and easy to understand, even without additional context.

Tip: Effective visuals can tell your story better than words alone.

8. Be Authentic and Bold

Don’t be afraid to show your personality in your portfolio. Whether it's a bold personal photo or sharing your hobbies and interests, these elements can make you more relatable and memorable. Authenticity can set you apart in a sea of generic portfolios.

Tip: Be yourself and let your unique personality shine through.

9. Update and Iterate

Your portfolio should evolve with your career. Regularly update it to reflect your current skills and experiences. Every year or so, consider redesigning it to showcase your growth and new competencies. An up-to-date portfolio shows that you’re continuously learning and improving.

Tip: Keep it fresh and relevant!


Creating a standout UX portfolio is about more than just showcasing your best work. It’s about telling your story, demonstrating your process, and continuously evolving. By incorporating these tips, you can craft a portfolio that not only captures attention but also highlights your unique strengths and experiences.

Stay tuned for more tips and insights, and feel free to connect and share your thoughts. Let’s learn and grow together!

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